What Are The Secrets Every Business Owner Needs
To Know About Social Media Marketing?

 

Dear Business Owner and Friend,

Is your business, like many others, in need of a real boost in new customers? Have you noticed that getting and keeping new customers has gotten significantly harder in the last few years?

Some of us want to blame the economic downturn for our troubles – but if you’re being honest with yourself, you have to admit that the economy is only one small factor in your results.

Think about it – popular restaurants are still full on weekends, right? Have you tried finding parking at the mall on a Saturday lately? Shouldn’t they be suffering too?

Some businesses are clearly winning, while others are losing their shirts.

So what is causing this ‘lack’ as in lack of customers then? The secret lies in your marketing…

Somewhere in the last few years the majority of our potential customers REJECTED old school, in your face, interruption style marketing.

• They bought DVRs to record their favorite TV shows (to avoid the ads)
• They stopped buying the daily newspapers (instead, choosing to get their news online)
• They started throwing away or recycling their phone books (almost everyone Google’s things now)
• They signed up for the Do-Not-Call list (so can’t call then to sell them your stuff)

And on and on it goes…

All of the models of the past were rendered DEAD!

Now, take a look at your marketing budget and see where you spent your money last year…

You see, the old way was to interrupt you and ‘sell you’ on products and services. The new way is to engage potential customers in a conversation about those products and services and help them to buy and then encourage them to share their decision with friends online.

The old way relied on firms like the Better Business Bureau to find out whether your company had a good or bad reputation.

The new way relies on people sharing ideas with their friends and reviewing businesses they’ve tried online – where anyone can see it.

In fact one recent study showed that as much as 70% of a purchasing decisions were affected by a company’s online reviews. How’re yours looking anyway?

If you’ve ever asked yourself “what is social media marketing?” now you know. It all of these things and more.

Your social media marketing profiles allow every one of your potential customers to ‘know’ you before they give you something they can never recover; their time.

Will those future customers like you or trust you based ONLY on your social media marketing?

Will they even find your business at all on Facebook, Twitter, LinkedIn or YouTube? If not, what is THAT saying about your business?

 In St Petersburg, Social Media Marketing IS Marketing For TODAY’S Marketplace

The rise of social media marketing proves that business is about relationships. It’s been true forever that people buy from people they know, like and trust.

Social media marketing is a tool to help people discover your business, learn about your company and decide whether or not your company, and its products and services meet their needs. Just like the electric screwdriver replaced your manual one – social media marketing is replacing many of the old broken marketing and advertising models of the past.

Social media marketing has taken over the marketing landscape and has forever changed how businesses market themselves.

If you are not actively sharing your business online with social media marketing you are losing business to your competitor who is.

St Petersburg Social Media Marketing

At a minimum, you must be engaging in conversations with your target audience. Successful businesses today are attracting, engaging with and connecting with people, some of whom will become customers.

Those who don’t buy from you may refer someone to you that does buy. Encouraging those who know you and like you to share your business with their friends is the essence of social media marketing.

Can your business afford to miss that rich vein of potential customers?

Social Media Marketing and SEO

But there is more. Recently Google added ‘social signals’ to their formula for ranking web sites. What’s that mean for you?

If people are not reading and sharing what you’ve posted on your social profiles with their friends and followers, you’ll have a much more difficult time gaining top search engine results.

Florida Inbound Marketing offers a complete solution that integrates social media marketing with your search engine optimization (SEO) efforts to achieve dominance in the search engines for your most important search terms.

Our ‘Fast Start’ Social Media Marketing Program covers all of the essentials on the social media side.

We’ll set up your Twitter and Facebook business profiles and develop your custom Facebook fan page for you and set everything up for you so your updates show up on all of your social media profiles automatically.

We also  will send you a daily email asking what is going on in your business that you want to share with your customers. When you reply, our technology posts that update for you to your social media profiles for you, leaving you free to work on your business.

If you’ve read to this point and are looking for the best way to proceed, lets talk about it.

To take the first step to restoring order to your marketing, just click the button below and request your start things off with a no-cost, no-obligation strategy session and together explore what you should be doing to get more new business.

When Can We Talk?