The Problem: A Midwestern business leader wanted to expand his operations into business and personal coaching as well as to market a book that he’d written. He felt that the Internet was an important part of the process, and but he had no knowledge in this area and therefore no idea how to accomplish his goals.
The Solution: Florida Inbound Marketing first began working with this client in May 2009. After doing a thorough assessment of the situation we recommended that we begin positioning our client as his industry’s top expert and build an online relationship with prospective customers through his website, blog and via Social Media (mostly Facebook).
After quickly moving into the top position on search results for his desired keywords, our client asked us to broaden the market he was positioned in to include personal development and small business coaching. We felt that his goal was achievable.
Internet marketing success required us to:
- Conduct thorough research on both of the markets he was pursuing
- Craft a detailed marketing plan to accomplish his goals
- Build a new content-rich website from the ground up
- Conduct an aggressive website promotion program including online video, article marketing and press release marketing.
Quote: “Scott helped me to connect my passion to my vision to reposition Coach Morse into the “Subway Profit Coach”. He then developed my marketing plan, built my website and helped me get on the first page of Google results for my main keywords! When I wanted to extend my marketing to serve another market, I hired Scott again.” — George J Morse, Oscoda, MI
The Results: 16 months into the campaign, the client enjoys being found on page one of Google for 8 of his most desired keywords and is positioned at #1 for 3 of them.
He’s getting local and regional attention from the media for the work he does and has regularly added coaching clients to his business. Very recently his work came to the attention of the Governor of his State and our client is very excited about his results from working with Florida Inbound Marketing on his inbound online marketing campaigns.
