Florida Carpet Cleaning Company’s Results Transformed By Inbound Marketing
The Problem:
This Tampa Bay, FL based carpet dry cleaning company, on the strength of their 48 year reputation combined with listings on popular websites such as BBBonline.org and Angie’s List , was doing good in many respects. Except one. Go look for someone who provides the services that Doll Bros does on Google and they simply could not be found.
Usually something like that happens because of the way their website is built or hosted, so that’s where I started looking at their problem.
Ok so far…
Let’s take a look at what Google sees.
By the way… if you want to take a second to ‘see’ what Google see’s on your site, just pull up your site on your computer, then with your mouse pointed somewhere along the outer edge of the back, or in the background area, right click on the page. Then scroll down the list of options and you’ll see ‘view source’, just click on that and you’ll see something that looks identical to the picture above.
Check the notes in red against the data that Google sees on your page and you may learn of something in your online marketing effort that needed to be addressed. If you want someone to look at your site for you, ask for a spot on my calendar here. Ok, moving on…
Because this site was invisible to Google, it’s not a surprise that their search results looked like this:
Does Inbound Marketing Offer The Solution This Client Needs:
The easiest way to fix the issues with his website, while improving his chances of attracting business from the Internet was to build a new site, from the ground up.
The project needed to address the part that Google sees as described above, while also turning the site from an electronic brochure to a powerful marketing site. The best way to do that is to incorporate the things that Google LOVES into your site including pictures, videos and other forms of content. This is the essence of inbound marketing. Transitioning from interrupting prospective customers to helping future customers to know, like and trust your business.
Considering that people use the internet to learn things BEFORE they ever think of who they want to do business with, inbound marketing gives your business a leg up with consumers because you provide them a rich source of information from your website. While they’re consuming content on your website, you’ll being elevated into the top local company, in their mind.
Their new site presents this business as a leader in their industry. The yellow box on top left emphasizes top results on the rating sites and that they’ve served over 10,000 families. But now we’ve also incorporated a blog, in the form of a series of before-after images. Those before and after images are surrounded by links to the top review sites which just screams credibility. Awards like winning the Angie’s List Super Service Award helps as well.
Upon completion of the site, we went page by page to ensure that every critical on-page SEO element was addressed. Once that was done we began submitting the site for indexing to Google, creating valuable content for people who are researching the different carpet cleaners in their area and finding suitable sites to backlink the client site from. Take a look at what happened…
The Impact of Inbound Marketing On One Company’s Results:
In the 90 days that have passed since we started using inbound marketing, lets see the results now:
This image pretty clearly shows the reason for the improvements in his search results. In the first 90 days, because he’s been creating and distributing content that his ideal consumer uses in evaluating a local business, including pictures and reviews. As you see, below he’s now credited with over 600 backlinks to his site – each a ‘vote’ for Doll Bros as the business of choice in his market.
The long-term impact of using inbound marketing is cumulative, meaning that every article, every post and every picture you put out makes it easier for prospects to find your business online. Because of this positioning, his growth potential is basically unlimited.
When using Inbound marketing the rubber meets the road when the question turns to leads. Is this new website and the dollars invested in having it created plus the monthly investment in outsourcing the marketing producing an ROI?
This image shows that his inbound marketing campaigns is beginning to bear fruit. 28 entries equaling a 6.3% conversion rate of visitor to lead. Most businesses are delighted with a conversion of of visitor to lead of 2-3%. Doll Bros reports that 80% of these inquiries became new customers. His investment in Inbound Marketing is already profitable and appears to be positioned for rapid growth.
Wondering if your business can produce eye-popping results like this? Let’s talk about it in a no-cost, no-obligation strategy session. If what we do is right for your business marketing needs, we’ll both know. Just click the button below and lets get started.
