Are You Ready to Discover The Secret To Getting More Local Business Today?  

If you started today wondering… what happened to all of the customers, this letter will help you!

Dear Entrepreneur,

Marketing a business these days is tough. With all the changes in technology, the old advertising models broken, and a deep recession that seems endless – perhaps your business results are less than your expectations.
Maybe its even gotten so tight that you have a hard time sleeping, and you fear that after all of your work, you still may end up out of business.

It’s important you know that this is not your fault. The problem is that the way people buy has changed!

Once upon a time every business advertised in the phone book, or they simply weren’t a ‘real’ business. Now though, statistics show that as many as 80% of homes throw away or recycle their phone books as soon as they land on their doorsteps. Most people under 25 have never used a phone book to find anything.  If your ad budget is invested in phone book advertising, you may not be getting enough new business to break even.

Not that long ago, before cable and satellite TV, putting up a good ad in prime time would make you rich. Now, the ads you run on TV are more often than not skipped over by viewers who DVR their shows and don’t want to be interrupted by your advertising.

The spots you pay for on radio don’t work either because the one guy or gal who needs what you offer right now, is probably listening to a CD, their Mp3 player, streaming from Pandora or tuned into commercial-free satellite radio. The reality is that even if your target customer listens to the radio – your ad has to play dozens of times for someone to be likely to respond. And that IS expensive.

Let’s face the facts.  We live in a world now where all the information you could ever want, about any topic, is available instantly at your fingertips. This river of information is most likely the central reason why you don’t get as many new customers as you need to meet your growth goals.

Today’s consumers search the internet, either on their computer or mobile device, to gather the information to learn about the products and services they need (and are getting ready to purchase) – but if the person who needs what you sell can’t find you in the first few results when they search, you have no chance to sell them.

So what is a hard working business owner to do? How can you get new business to begin reaching your growth goals again? Think locally…

Enter Google Places

I would bet that many of your customers are local. Or if they live somewhere else, they travel to your area repeatedly. Maybe even live in your area for a part of the year.

Did you know that…

• 67% of potential buyers now use Google Places to find local businesses?
• 43% of Google searches include a ‘local modifier’ such as a city name or zip code?
• 61% of those searching Google Places purchase within 24 hours, at a local business?

Today someone in your area is looking on Google Places for the products and services YOU offer.  Will they find you?  If not, that’s a real problem…

You will be glad to know there is a solution to the headaches you’ve suffered. It’s called Google Places Optimization, and it offers you the very real potential to be found by the people in your area who need what you sell and are making plans to buy it soon.

What is Google Places Optimization?

A pretty common response is Google, what?!?  Google Places Optimization is a process where we expertly set up your listing for you on the hugely searched local directory that Google blessed us all with in 2010.

This process involves:

• Expert keyword research to identify the words and phrases people search on to find the things you sell
• Precise listing development that covers every one of Google’s criteria and meets their every need to promote local businesses
• Carefully identifying local listings or citations which verify your local business standing
• Helping you master the process of capturing reviews from happy customers
• Analysis of your website to ensure every I is dotted and every T is crossed
• Then we fine tune your listing, in combination with your website until you are found in the first page of listings.

Now when people search for your product or service – they find you. And that gives you a reasonable chance to earn their business.

However, getting found in Google Places isn’t your only challenge. A profitable business also needs to be concerned with its online reputation.

You’ve probably heard that a satisfied customer will tell a friend, but a dissatisfied customer will tell everyone.

In our internet-dependent world, when someone leaves a bad review about you on Google Places or other online sites, it can immediately damage your chance of doing business with the next prospective customer. And once a negative comment is published online, it’s there forever.

The good news is that our Google Places optimization programs include helping you with your online reputation management. To capture the good reviews and put them into use so that any bad reviews you’ve received are taken with a grain-of-salt, and not a deal killer.

Will Google Places Optimization be the solution you’ve been seeking to get more new customers? Perhaps. The best way to know is to invest a little time either in person or on the phone to find out.

In about 30 minutes we can learn what your goals and objectives are, take an initial look at your competition and if its possible for you to rank ahead of them. If so, we’ll discuss how long it will take and how much you’d need to budget to get the job done.

In many cases you reallocate a portion of your ad spend on campaigns that aren’t effective to Google Places optimization and actually put some money back in your pocket. When you can get your marketing working properly and still cut your budget, its cause for celebration. So let’s explore Google Places optimization for your business together, so you can sleep easier again.