The Problem:
An experienced plumber/contractor based in Orlando Florida wanted to grow his business by adding a plumbing services division of his company. He knew that would require web site marketing strategies like blogging or online video but with no experience online, he needed expert help.
After an extensive round of interviews of local firms to help with his Internet marketing goals, only one was left standing: the small business marketing experts at Florida Inbound Marketing.
This client had no website, no logo and no idea where to start. We assured him that we knew exactly what needed to be done to get this division going, but also to make his phone ring from new customers needing help with their plumbing issues.
The Solution:
Thorough research gave us a clear picture of the current state of the plumbing market for his city and what had to happen to compete for new customers online. Once the marketing plan was in place, our graphics team developed a powerfully compelling logo and business branding package.
As the content marketing experts our clients trust to deploy web site marketing strategies that provide an ROI on marketing, we built a website that positions our client as the top expert and the most trusted plumber in his local 4 county marketplace. We also persuaded him to blog on his website to provide how-to plumbing information for website visitors and finishing each post with the suggestion that “if you need help with the project, just call and we’ll be right over.” This makes the phone ring.
The Results:
Total Plumbing Orlando launched their online presence in September 2010 and their first year online has been very exciting.
Current search results show that this client is found in the top 10 on Google for his most important keyword, ‘Plumbing Orlando’ (out of 67 million results!)
He’s also found at #3 in Google for the key phrase ‘house repiping orlando’ (of 92,000 competing results), in the top 6 on Google for keyword ‘plumbing leaks orlando’ (more than 1 million competing pages) and enjoys being found in the top 10 results for 25 of his top keywords across the 3 major search engines.
Florida Inbound Marketing is also aggressively optimizing his Google Places listing in an extremely crowded and competitive plumbing market. It’s only a matter of time before he is found near the top of the search results in Google Places too.
If your business requires RESULTS like this, please connect with us using the form to your right or just pick up the phone and call us at 727-388-6631.
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