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The changing tides of communication and the manner in which consumers search and shop for products and services has forever altered the manner in which companies must market them.

The average individual is inundated with marketing that is received both physically and electronically. This has resulted in the implementation of a number of blocking methods that people can use to screen the different marketing materials they receive.

If you’re like me, you  now send solicitors directly to their spam mail, block texts and calls from telemarketers and feel you are in no way obligated or certain to open up or read through ads received via snail mail. The losses in money and time that many businesses have suffered as a result of these changes have for some, been devastating. For others,